In my years of doing marketing, I just hated approaching friends and family. They always thought you were a bit odd for thinking you could achieve any success, and what do you mean by trying to sell me soap...vitamins...or whatever my venture was at the time. Looking back on it all, I guess I did seem a bit odd, but I learned I quickly ran out of friends and family, and I needed to get myself in front of more people. As time progressed, the internet came along and we now build ourselves online businesses, but we still have the same problem of getting ourselves in front of more people. Some things change, and some things stay the same.
It has been my experience that basic problems never change, and we must overcome this one of getting ourselves and our product in front of people who are interested. I overcome this problem with my Veretekk lead generation system. I just happen to think it's the greatest thing since kool-aide. I have been working with this system for almost two years now and it never fails to amaze me at what it can do. Tom Prendergast and Mike Darling have worked for ten years just putting it all together, and it's like a living thing. As the market needs change, so does this system, and it just gets more powerful, and more powerful. I could write a whole post on the glories of Veretekk, but this one is on overcoming the problems of getting yourself in front of folks who want to hear what you have to say.
Have you ever had a salesman call you and immediately have them go into their sales pitch? How did it make you feel? As much as I love to talk, and as much as I love sales, I just hang up on them, or tell them I'm not interested. It's because they don't give a hoot about me, they just want to sell me something. Don't you think your premium leads, or those old worthless bought leads, feel the same way, if you just call them up, and immediately try to tell them about your wonderful program that will make them millionaires by next month. I think I have discovered a better way. Even with those old worthless, worn out leads that you paid good cash for,this will work better. It's called relationship marketing. It takes a little longer,but most good things do, but it will be so much more rewarding. Change your mind set!! This is not about selling something, it's about developing a relationship with those people you contact. If you can stop selling and start listening, and be interested in that lead as a person who is trying to accomplish the same thing you are, you will begin to hear they are having problems, and you may have the answer to help them.
Don't sell them, solve their problem for them. You know what? They are not going to listen to a thing you say until they get to know you! So, get to know them. When you make the first few calls to them, be interested in what they are doing and develope at least a working relationship. Find out what brought them into online marketing. How successful have they been?(Get ready for the lies) What kinds of problems have they overcome? What kinds of problems are they having at the moment? Let them tell you about their program and how it's working for them. This is called relationship marketing,because as you get to know this person, and they get to know you, you might be able to offer some solutions to their problem, and you can tell them about what you do. Isn't that easier than being hung up on?
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